What does the percentage of cocoa in chocolate mean?

When you see a chocolate bar with 51%, 70% or more than 75% cocoa, it's not just a number: it's a direct clue to its taste, texture and benefits. The percentage indicates the proportion of cocoa-derived ingredients (cocoa mass, cocoa butter and cocoa powder) to the total product.

51% cocoa

It is a smooth dark chocolate, with a balance between sweetness and bitterness.

70% cocoa

Here we enter the realm of cocoa lovers. Perfect for pairing with coffee.

75% and more

This chocolate is intense, rich in antioxidants such as flavonoids, and with a bitter profile that seduces the most demanding palates.

Next time you choose a chocolate, think about what you want to taste: Smoothness? Pairing? Intensity? Discover all the options in individual sachets in our Message in a Chocolaat category.

 

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